Playable ads for mobile games
A playable ad for a mobile game is a short, real slice of your core mechanic that runs inside the ad: the player taps, wins or fails in a few seconds, then lands on your store page. Arc Studio builds them with a full team — game designer, developer and artist — 2D in 2 days from $300, 3D in 4 days from $500.
Playable ad examples by genre
Real playables we shipped — tap one to play it right in your browser
Puzzle & colouring
Diamond painting, colour-by-number and “what’s missing” puzzles: the player fills a picture tile by tile and sees it come together, which is exactly the satisfaction the game sells.
Hidden object
A busy scene and a clear goal — “can you find 25 cats?” — with a counter that keeps the player searching until the store button.
Makeover & story
A run-down estate, a rival who wants it and a few taps to start restoring it: the story hook of a renovation game told in seconds.
Survival & building
Gather wood, keep the fire going and watch the temperature: resource loops that show the core of a survival or city-building game.
3D casual
Pick a bottle and play it out in a real 3D scene, optimized to stay smooth on low-end phones.
Anatomy of a playable ad
Four beats every game playable we build goes through, in a few seconds of play
- 01
Hook
The first screen states one goal the player understands at a glance, with a hand pointer showing the first move.
- 02
Core mechanic
A few seconds of your real gameplay loop, cut down to the moment that makes the game fun.
- 03
Win or fail moment
A clear result — the picture completes, the cats are found, the cold wins — that makes the player want another try.
- 04
End card and CTA
The store button, wired to the network’s install call, with analytics events on the way so you see where players drop off.
Pricing & formats
2D Playable
3D Playable
What's included
Standard production package included with every tier
- Scenario and gameplay design
- Original art and animations
- Builds for any ad network
- Analytics events and CTA setup
Trusted by
Creative Anatoli Studio
Mobile game playable ads FAQ
What game teams ask before ordering a playable
Which mobile game genres do you make playable ads for?
Puzzle and colouring, hidden object, makeover and story, survival and building, and 3D casual games — you can play a sample of each on this page. We also build for match-3, slot mechanics, midcore, shooters and strategy games.
How much does a playable ad for a mobile game cost?
A 2D playable ad costs from $300 and a 3D playable ad from $500 per creative. The price includes the scenario and gameplay design, original art and animations, builds for the ad networks you need, and analytics events with CTA setup.
How fast can a playable ad for my game be ready?
A 2D playable takes 2 days and a 3D playable takes 4 days. You see a playable draft first, then we apply your feedback, polish visuals, animations and physics, and deliver ready-to-ship archives.
Should my game get a 2D or a 3D playable?
2D suits casual games, match-3, slot mechanics and promos. 3D gives deeper immersion and works well for midcore games, shooters, strategies and complex mechanics, with 3D graphics optimized to stay smooth on low-end devices.
Which ad networks will the playable run on?
Every playable ships as ready-to-ship archives for the ad networks you need, with the network’s install call and analytics events already set up.
Playable ad specs by network