Playable ads that cut your CPI

A playable ad is a short interactive demo of a mobile game or app that runs inside an ad network. Instead of watching a video, the user plays a few seconds of a real mechanic, then installs. Arc Studio builds 2D and 3D playable ads that are made to lower your cost per install.

Arc Studio is a playable ad development studio with a full team, not a lone freelancer: a game designer, a developer and an artist work on every playable. We build 10 playables in parallel, ship about 50 a month and have made 500+ playable ads for 12+ clients, including Azur Games, G5 Games and Belka Games.

Yes. Playable ads run as HTML5 inside the ad network, and ours are built with PixiJS, Three.js, Cocos or plain HTML5: you can play a sample of each in the showreel. Every playable ships as a ready-to-ship archive for the ad networks you need, with the store button wired to the network’s install call and analytics events set up.

The showreel on this page has 10 live playable ads you can play in your browser: Bottle Jump 3D, Pocket Broker, Train of Hope, Winter Survival, Estate Restored, Sherlock, Brilliant Sort. The playable ads for mobile games page groups the game samples by genre.

Yes. Besides mobile games we build playable ads for iGaming, e-commerce and other apps, and our 12+ clients span games and apps. The two Pocket Broker samples in the showreel are playables for a trading app.

A 2D playable ad costs from $300 and a 3D playable ad from $500 per creative. The price includes the scenario and gameplay design, original art and animations, builds for the ad networks you need, and analytics events with CTA setup.

A 2D playable takes 2 days and a 3D playable takes 4 days. First we build a playable draft and show it to you, then we apply your feedback, polish visuals, animations and physics, and deliver ready-to-ship archives.

Yes. We build 10 playables in parallel and ship about 50 a month, so a batch of 20 variants for creative testing is a normal order for us. Every playable is still built by a full team: game designer, developer and artist.

A full team, not a lone developer: a game designer, a developer and an artist work on every playable. 2D playables get a 2D artist; 3D playables get a 2D/3D artist.

Yes. Alongside the playable we make banners for the same campaign from its art, so the playable and the banners look like one ad. Tell us the ad networks and sizes you need and we quote the set.

Every playable ships as ready-to-ship archives for the ad networks you need. The code is lightweight and adapted for any ad network, with analytics events and the store CTA already set up.

2D playables suit casual games, match-3, slot mechanics and promos. 3D playables give deeper immersion and work well for midcore games, shooters, strategies and complex mechanics, with 3D graphics optimized to stay smooth on low-end devices.

Send a short brief with four things: your game or product, its genre or core mechanic, the format (2D or 3D) and your preferred deadline. Use the form on this page, Telegram (@ArcGameStudio) or email (hello@arc-studio.tech). We review your project and suggest 2–3 playable mechanic ideas for free before you order.